Qudwati — Project Lead, Creative Development & Production Management

A publication celebrating Emirati values, stories, and traditions through a contemporary visual and narrative approach.

Managed the end-to-end development of Qudwati, bridging creative vision with production execution. Developed the creative brief and storyboard, guided the design process, and coordinated the project across creative, editorial, and production teams. Oversaw print management and final production, ensuring the publication maintained its intended narrative, visual quality, and technical standards.

Credits:
Qudwati Arabic edition published in collaboration with the Arabic Language Centre Abu Dhabi.